Key Partners
Key Partners
For this pillar of work, we use the term advocacy broadly to mean: “We join, we speak up, we give.”
Under this pillar is our 1% for the Planet giving and engagement, government affairs & policy advocacy, B Corp Certification, and support of activist filmmakers and photographers.
1% For the Planet
We joined 1% for the Planet in 2016, committing to donate at least 1% of all revenue to grassroots environmental nonprofits. To date, we have donated over $4,600,000. This past year, we gave to organizations including The Conservation Alliance, The Change Climate Project, The Theodore Roosevelt Conservation Partnership, The Outdoor Alliance, CalWild, Planting Justice, and Brave Trails.
We prioritize our giving to address three key issue areas:
1
Climate
2
Conservation and Restoration
3
Environmental Justice
Additionally, we seek to work with organizations that are excited to collaborate with us, pursue bipartisan solutions, and champion equity.
PD at The Conservation Alliance Summit
Government Affairs
Some say that business should stay out of politics. While Peak Design would love to stick to doing what we do best - designing and manufacturing great products - there is big business money being used to push legislation antithetical to our values. We feel then that it is our responsibility to use our business voice to advocate for what we believe in - primarily, a healthy planet and a just society.
In May, members of our team attended the California Outdoor Recreation Partnership’s annual Sacramento summit to advocate for the outdoor industry, equitable access, sustainability, climate resiliency, and funding for outdoor recreation infrastructure.
The following month, we had a team head to The Conservation Alliance’s first Summit in Winter Park, CO. The summit convened over 200 representatives from across the outdoor industry, nonprofit partners, and political officials. The three day program emphasized educational panel discussions and workshops that provided a platform for federal leadership and business leaders to discuss topics including climate, conservation, equity, and advocacy.
Government Affairs
Some say that business should stay out of politics. While Peak Design would love to stick to doing what we do best - designing and manufacturing great products - there is big business money being used to push legislation antithetical to our values. We feel then that it is our responsibility to use our business voice to advocate for what we believe in - primarily, a healthy planet and a just society.
In May, members of our team attended the California Outdoor Recreation Partnership’s annual Sacramento summit to advocate for the outdoor industry, equitable access, sustainability, climate resiliency, and funding for outdoor recreation infrastructure.
The following month, we had a team head to The Conservation Alliance’s first Summit in Winter Park, CO. The summit convened over 200 representatives from across the outdoor industry, nonprofit partners, and political officials. The three day program emphasized educational panel discussions and workshops that provided a platform for federal leadership and business leaders to discuss topics including climate, conservation, equity, and advocacy.
Government Affairs
Some say that business should stay out of politics. While Peak Design would love to stick to doing what we do best - designing and manufacturing great products - there is big business money being used to push legislation antithetical to our values. We feel then that it is our responsibility to use our business voice to advocate for what we believe in - primarily, a healthy planet and a just society.
In May, members of our team attended the California Outdoor Recreation Partnership’s annual Sacramento summit to advocate for the outdoor industry, equitable access, sustainability, climate resiliency, and funding for outdoor recreation infrastructure.
The following month, we had a team head to The Conservation Alliance’s first Summit in Winter Park, CO. The summit convened over 200 representatives from across the outdoor industry, nonprofit partners, and political officials. The three day program emphasized educational panel discussions and workshops that provided a platform for federal leadership and business leaders to discuss topics including climate, conservation, equity, and advocacy.
We feel then that it is our responsibility to use our business voice to advocate for what we believe in—primarily, a healthy planet and a just society.
Our Head of Environmental and Social Impact also joined other outdoor brands and the Conservation Alliance team for its annual D.C. fly-in. She, along with other business leaders, met with members of Congress and the Administration to advocate for specific national monument designations, the D-1 lands in Alaska, the BLM Public Lands Rule, and the America’s Outdoor Recreation Act.
In addition to in-person meetings with representatives, sign-on letters, panel speaking, and funding of and engagement with advocacy organizations, this past year Peak joined a new coalition called Mobilizing for Monuments. Mobilizing for Monuments aims to unite and elevate the business voice in support of national monuments. National Monuments are a proven tool for protecting wild places, preserving important cultural and historical sites, improving opportunities for recreation, and growing the economies of nearby communities. Through our participation, we commit to help educate and activate our customers in advocating for the protection of these important U.S. landscapes
Our Head of Environmental and Social Impact also joined other outdoor brands and the Conservation Alliance team for its annual D.C. fly-in. She, along with other business leaders, met with members of Congress and the Administration to advocate for specific national monument designations, the D-1 lands in Alaska, the BLM Public Lands Rule, and the America’s Outdoor Recreation Act.
In addition to in-person meetings with representatives, sign-on letters, panel speaking, and funding of and engagement with advocacy organizations, this past year Peak joined a new coalition called Mobilizing for Monuments. Mobilizing for Monuments aims to unite and elevate the business voice in support of national monuments. National Monuments are a proven tool for protecting wild places, preserving important cultural and historical sites, improving opportunities for recreation, and growing the economies of nearby communities. Through our participation, we commit to help educate and activate our customers in advocating for the protection of these important U.S. landscapes
Our Head of Environmental and Social Impact also joined other outdoor brands and the Conservation Alliance team for its annual D.C. fly-in. She, along with other business leaders, met with members of Congress and the Administration to advocate for specific national monument designations, the D-1 lands in Alaska, the BLM Public Lands Rule, and the America’s Outdoor Recreation Act.
In addition to in-person meetings with representatives, sign-on letters, panel speaking, and funding of and engagement with advocacy organizations, this past year Peak joined a new coalition called Mobilizing for Monuments. Mobilizing for Monuments aims to unite and elevate the business voice in support of national monuments. National Monuments are a proven tool for protecting wild places, preserving important cultural and historical sites, improving opportunities for recreation, and growing the economies of nearby communities. Through our participation, we commit to help educate and activate our customers in advocating for the protection of these important U.S. landscapes
Taking Action
Prior to engaging in advocacy through fly-ins and summits, most of us at Peak knew little about what it actually entailed. Put simply, advocacy is telling your local, state, or federal representative what you care about. And you can do that in a variety of ways - making calls, writing letters, visiting in person - and despite what you think, it actually moves the needle on what policies they champion. As constituents, individuals wield significant power. As businesses, brands wield significant power. We wanted a way to help both groups identify and act on important issues so we created our Taking Action page. On it, individuals and brands can learn about and take meaningful action on current critical conservation campaigns. Check it out and get involved!
Taking Action
Prior to engaging in advocacy through fly-ins and summits, most of us at Peak knew little about what it actually entailed. Put simply, advocacy is telling your local, state, or federal representative what you care about. And you can do that in a variety of ways - making calls, writing letters, visiting in person - and despite what you think, it actually moves the needle on what policies they champion. As constituents, individuals wield significant power. As businesses, brands wield significant power. We wanted a way to help both groups identify and act on important issues so we created our Taking Action page. On it, individuals and brands can learn about and take meaningful action on current critical conservation campaigns. Check it out and get involved!
Taking Action
Prior to engaging in advocacy through fly-ins and summits, most of us at Peak knew little about what it actually entailed. Put simply, advocacy is telling your local, state, or federal representative what you care about. And you can do that in a variety of ways - making calls, writing letters, visiting in person - and despite what you think, it actually moves the needle on what policies they champion. As constituents, individuals wield significant power. As businesses, brands wield significant power. We wanted a way to help both groups identify and act on important issues so we created our Taking Action page. On it, individuals and brands can learn about and take meaningful action on current critical conservation campaigns. Check it out and get involved!
This past year we were [B Corp] recertified, increasing our score to 106.4—a 31% increase.
B Corp
Peak Design is a Benefit Corporation meaning we are a for-profit corporation with modified obligations committing us to higher standards of purpose, accountability and transparency. As stated in our Articles of Incorporation, we are legally obligated to create a general public benefit, including, but not limited to:
Prioritizing employee happiness above growth;
Succeeding at the expense of nobody;
Minimizing and offsetting environmental impacts;
Insisting on corporate transparency and integrity; and
Publicly advocating for positive social and environmental change.
We are also BCorp Certified which means we meet the highest standards of social and environmental performance, transparency, and accountability to all of our stakeholders. B Lab, the independent organization that certifies B Corps, assesses companies across five areas of impact: governance, workers, community, environment, and customers.
We were first certified in 2019 earning a score of 81.2 on the B Impact Assessment (80 points being the threshold to qualify for certification). This past year we were recertified, increasing our score to 106.4 - a 31% increase. We will continue building on our progress in operating and growing a business that’s good to its employees, its community, and the planet.
B Corp
Peak Design is a Benefit Corporation meaning we are a for-profit corporation with modified obligations committing us to higher standards of purpose, accountability and transparency. As stated in our Articles of Incorporation, we are legally obligated to create a general public benefit, including, but not limited to:
Prioritizing employee happiness above growth;
Succeeding at the expense of nobody;
Minimizing and offsetting environmental impacts;
Insisting on corporate transparency and integrity; and
Publicly advocating for positive social and environmental change.
We are also BCorp Certified which means we meet the highest standards of social and environmental performance, transparency, and accountability to all of our stakeholders. B Lab, the independent organization that certifies B Corps, assesses companies across five areas of impact: governance, workers, community, environment, and customers.
We were first certified in 2019 earning a score of 81.2 on the B Impact Assessment (80 points being the threshold to qualify for certification). This past year we were recertified, increasing our score to 106.4 - a 31% increase. We will continue building on our progress in operating and growing a business that’s good to its employees, its community, and the planet.
B Corp
Peak Design is a Benefit Corporation meaning we are a for-profit corporation with modified obligations committing us to higher standards of purpose, accountability and transparency. As stated in our Articles of Incorporation, we are legally obligated to create a general public benefit, including, but not limited to:
Prioritizing employee happiness above growth;
Succeeding at the expense of nobody;
Minimizing and offsetting environmental impacts;
Insisting on corporate transparency and integrity; and
Publicly advocating for positive social and environmental change.
We are also BCorp Certified which means we meet the highest standards of social and environmental performance, transparency, and accountability to all of our stakeholders. B Lab, the independent organization that certifies B Corps, assesses companies across five areas of impact: governance, workers, community, environment, and customers.
We were first certified in 2019 earning a score of 81.2 on the B Impact Assessment (80 points being the threshold to qualify for certification). This past year we were recertified, increasing our score to 106.4 - a 31% increase. We will continue building on our progress in operating and growing a business that’s good to its employees, its community, and the planet.
Annual Kumbaya, 2023
Films
Being a brand that designs gear for creatives, it’s no surprise that we believe photography, film, and other art can be effective and inspiring forms of communication and advocacy. Over the years, we have supported a range of filmmakers and photographers in telling stories that grow awareness and spur action on important issues.
In February of 2023, Range Rider, directed by Colin Arisman and sponsored by Peak Design, premiered at the Santa Barbara Film Festival. Years in the making, the film shares the story of Daniel Curry, a range rider in Washington, as he seeks to prove that coexistence between wolves and ranchers is possible. We were drawn to Daniel’s story because of his understanding of and empathy for both the wolves and the ranching community. The story demonstrates a drive to find common ground and creative solutions to a seemingly impossible problem - something we need more today than ever. The film has gone on to win multiple festival awards and made its online premiere by Patagonia in December.
“Range Rider offers a perspective on rural America that is often missing in mainstream media. While there was certainly polarization, I witnessed numerous examples of ranchers and conservationists willing to work together to find ways to co-exist with wolves. Despite our politics, I saw that it's still possible to build relationships across differences in order to tackle the most important issues facing our communities.” - Colin Arisman
Range Rider and the other films we’ve supported can be found on our new films pages that launched this year as well.
Films
Being a brand that designs gear for creatives, it’s no surprise that we believe photography, film, and other art can be effective and inspiring forms of communication and advocacy. Over the years, we have supported a range of filmmakers and photographers in telling stories that grow awareness and spur action on important issues.
In February of 2023, Range Rider, directed by Colin Arisman and sponsored by Peak Design, premiered at the Santa Barbara Film Festival. Years in the making, the film shares the story of Daniel Curry, a range rider in Washington, as he seeks to prove that coexistence between wolves and ranchers is possible. We were drawn to Daniel’s story because of his understanding of and empathy for both the wolves and the ranching community. The story demonstrates a drive to find common ground and creative solutions to a seemingly impossible problem - something we need more today than ever. The film has gone on to win multiple festival awards and made its online premiere by Patagonia in December.
“Range Rider offers a perspective on rural America that is often missing in mainstream media. While there was certainly polarization, I witnessed numerous examples of ranchers and conservationists willing to work together to find ways to co-exist with wolves. Despite our politics, I saw that it's still possible to build relationships across differences in order to tackle the most important issues facing our communities.” - Colin Arisman
Range Rider and the other films we’ve supported can be found on our new films pages that launched this year as well.
Films
Being a brand that designs gear for creatives, it’s no surprise that we believe photography, film, and other art can be effective and inspiring forms of communication and advocacy. Over the years, we have supported a range of filmmakers and photographers in telling stories that grow awareness and spur action on important issues.
In February of 2023, Range Rider, directed by Colin Arisman and sponsored by Peak Design, premiered at the Santa Barbara Film Festival. Years in the making, the film shares the story of Daniel Curry, a range rider in Washington, as he seeks to prove that coexistence between wolves and ranchers is possible. We were drawn to Daniel’s story because of his understanding of and empathy for both the wolves and the ranching community. The story demonstrates a drive to find common ground and creative solutions to a seemingly impossible problem - something we need more today than ever. The film has gone on to win multiple festival awards and made its online premiere by Patagonia in December.
“Range Rider offers a perspective on rural America that is often missing in mainstream media. While there was certainly polarization, I witnessed numerous examples of ranchers and conservationists willing to work together to find ways to co-exist with wolves. Despite our politics, I saw that it's still possible to build relationships across differences in order to tackle the most important issues facing our communities.” - Colin Arisman
Range Rider and the other films we’ve supported can be found on our new films pages that launched this year as well.
Range Rider
As wolves repopulate Washington State, conflict is heating up with rural ranching communities.
Range Rider
As wolves repopulate Washington State, conflict is heating up with rural ranching communities.
Range Rider
As wolves repopulate Washington State, conflict is heating up with rural ranching communities.
Range Rider
As wolves repopulate Washington State, conflict is heating up with rural ranching communities.